What do you do when you are in desperate need to find love, but do not have the time to meet people, or have limited options with those around you? This and many similar questions was what gave rise to the need and subsequent sustenance of the now $2.2 billion online-dating industry in America. Online dating services, like eHarmony, enables such persons to find and introduce themselves to new people with the ultimate goal of developing personal, romantic, and/or sexual relationships.
Today, online dating has become a cornerstone of love life in America with one in ten adults, according to Nielsen data, now averaging more than an hour every day on online dating sites or apps. This has given room for different sites that are tailored to a particular demographic to spring up, like Tinder which focuses on the youth, GayDar.net and Chemistry.com which cater to homosexuals, Ashley Madison for adulterers, PositiveSingles for people with STDs, Veggie Date for vegetarians, and so on. Despite the heavy competition, however, a site like eHarmony has been able to thrive due to its reputation as having the most users who are truly searching for compatibility and love.
eHarmony
eHarmony was founded in 2000 by American clinical psychologist Dr. Neil Clark Warren, and his son-in-law, Greg Forgatch. The two had first set up a company called Neil Clark Warren & Associates in 1995 which delivered seminars and teaching tools based on books written by Warren. Dr. Warren had spent 35 years of his life as a therapist working on marriage compatibility before he switched to helping single people find lasting relationships. This led to the company transitioning to the online dating website eHarmony which was further built upon Warren’s research and writing with the aim of lowering divorce rates and creating lasting marriages.
Dr. Warren came up with the “29 dimensions of compatibility” match-making rule/algorithm which was divided into four categories; character and constitution, personality, emotional makeup and skills, and finally family and values. New members of eHarmony were required to complete a questionnaire that addressed all the categories listed above and then the website’s matchmaking algorithm will go ahead and match people’s core traits and values to ensure compatibility.
To start operations, eHarmony secured financing from Fayez Sarofim & Co. and other individual investors totalling $3 million. It was seen as revolutionary at the time it entered the market because it was the first algorithm-based dating site. By 2004, eHarmony was able to turn a profit and by 2008, it had more than 15,000 people taking the website’s questionnaire each day. In 2010, it was reported that about 33 million people used eHarmony, with market research firm, Harris Interactive, further revealing that an average of 542 eHarmony members in the United States that had found a match on the website went ahead to marry every day.
Is It Worth It?
Going by the findings of Harris Interactive, eHarmony looks to be a very good option for older and mature people looking to find love and not just a good time with a stranger, unlike what the other alternatives like Tinder have proven successful at doing. As founder Dr. Warren put it, “The Tinder thing is very exciting, because they’ve caught the attention of young people in America, but the only thing that’s wrong with it is what’s been wrong with dating for a thousand years. They put all their money on one variable: looks.”
Another way in which eHarmony made sure it was effective to its core base was by filtering out people who were not serious about dating through its high cost of membership. The company believes that people who are thoroughly interested in entering into a long-standing relationship will be willing to pay any fee that would otherwise deter someone who was looking to casually date.
How to Create and Login To Profile
To create an eHarmony dating profile, visit the eHarmony website where you will be required to sign up by first uploading a photo and then filling out basic information about you. The next step would be to fill out the famous eHarmony questionnaire which would take around half an hour to complete. The questionnaire features an intense 149 questions in total which you would be required to be truthful and concise in your answers in order to make a good first impression.
For subsequent Logins, Go to eHarmony’s login page and enter your email and password in the “Email Address” and “Password” boxes provided and click the blue “Log In” box. Users can also log in via Facebook by clicking the Facebook link on eHarmony’s login page.
Cost of Membership and Free Trial Option
eHarmony offers its users a chance to use its service with a free account through which they would be able to answer all of the personality questions, make a profile, and then see their matches. Unfortunately, this is all that a free account allows its users to do because you would not be able to talk to anyone on the website. However, eHarmony does occasionally offer free trials in the form of communication events which usually last for about 3 to 6 days.
For users who are looking to get the best out of the website, it costs $59.95 for a subscription that lasts one month. That figure might seem on the high side, but it was created to encourage commitment to the site as prices get cheaper based on the duration of time selected. This means for a six-month-long membership, you pay $39.95 per month, and for a year-long membership, you pay $18.95 per month. Also, note that thses prices do fluctuate so they change from time to time.
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Customer Service
To get in touch with the eHarmony customer care team, you can call their telephone number on (844) 544-3173 between the times of 8 am and 5 pm PST from Monday to Saturday. There is also the option of sending an email to [email protected] which is available 24 hours a day and 7 days a week.
